Virgil Abloh on his “dispensation” of Snapchat messages, the new “vanity” of the fashion world and his biggest fears

Aledo: How were you when you first heard that Kanye had chosen you as the new creative director of Louis Vuitton? Virgil: It felt great! I came in with the team that had worked…

Virgil Abloh on his “dispensation” of Snapchat messages, the new “vanity” of the fashion world and his biggest fears

Aledo: How were you when you first heard that Kanye had chosen you as the new creative director of Louis Vuitton?

Virgil: It felt great! I came in with the team that had worked with Kanye before, and we met in Paris. My first day on the job, he decided to pick a single word: “Dispensation”, and it became my obsession.

Aledo: What kind of messages did you get back from people on social media? It is such a big deal for designers to be making such a big splash, so what’s the “frequency” of those texts?

Virgil: I still cannot tell you the number of messages I got. I had to turn down requests to talk to people as the “new Vuitton creative director” in all fashion publications! It’s never enough. Social media is so powerful for communicating and sharing thoughts and opinions on “the conversation”. In addition, there are so many messages. In the beginning, I had to go through these in “coded emails”: “Z-rock” and “Z-change”.

Aledo: What kinds of messages did you get back from people on social media? It is such a big deal for designers to be making such a big splash, so what’s the “frequency” of those texts?

Virgil: I still cannot tell you the number of messages I got. I had to turn down requests to talk to people as the “new Vuitton creative director” in all fashion publications! It’s never enough. Social media is so powerful for communicating and sharing thoughts and opinions on “the conversation”. In addition, there are so many messages. In the beginning, I had to go through these in “coded emails”: “Z-rock” and “Z-change”. I lost my train of thought often, sometimes over night. So the first months, I still had a hard time processing all the messages I got.

Aledo: What was the reaction from fashion editors when you first began to arrive in Paris? How long did you have to get used to all of the hoopla and attention?

Virgil: In the beginning, I was on loop, trying to understand what was happening, but eventually, I learned how to manage myself. I didn’t want to seem crazy or in need of support. Instead, I preferred to say nothing – give people reasons to be curious, interested, and spread the word. I still have a lot to learn about the fashion world. I’m a big “Internet man” and I would like to create a new definition for what is a fashion editor and what is an influencer and how the world works. It’s a lot of work. I love it, and that’s what people should believe in.

Leave a Comment